I’m An Audi! What Are You?


Don’t you just love it when you learn something new about yourself? When you get a new insight and suddenly everything makes sense?

Well, today I found out I’m an Audi. Yes. An Audi.


Beautiful Audi

During a recent online marketing course I received a great exercise from Marie Forleo and Laura Roeder, which asks you to think of 2 or 3 brands that you admire. This helps you to determine your core values and see if in fact you are incorporating them in your own business and/or your life.

Well, one of the three brands I came up with was Audi. Which was funny because I don’t think about cars much and the first brand that always comes to my mind is Zappos, who I’ve been blogging about a lot. They are a role model when it comes to both customer service and employee engagement.

It’s not a Mercedes

So where did Audi come from, out of the blue? I have a feeling the first reason was “it’s not a Mercedes!” :) I associate Mercedes more with words like “posh” and “status” and “expensive”.

Audi, for me, represents authenticity, genuineness with no frills, it’s accessible for a wider range of people and stands for high quality, efficiency and reliability.

Well, I’m German, what can I do – those are our values :)

I feel safe driving in an Audi. I know it won’t break down on me half way to the destination.

And that’s what I want stand for in the eyes of my clients: I want them to feel safe with me, I want them to know that they get what I promised, that they can rely on me and that I can take them far!

Horch – Audi – Listen!

Did you kwow that Audi is Latin and means “Listen!” ?

August Horch was the founder of Audi. Horch means “Listen!” in German and he translated it into Latin.

So, what about you?

Are you a Mac or a PC?

Whether you are looking for a job or building your business, this excercise may give you a lot of clarity in regards to what you want to stand for or what kind of employers you feel drawn to.

  • Which brands do you admire?
  • Why?
  • What do they stand for?
  • How do they make you feel?
  • Which of their qualities and values can you incorporate in your own life and business?

I would love to hear about your insights in the comments!

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