Don’t you just love it when you learn something new about yourself? When you get a new insight and suddenly everything makes sense?
Well, today I found out I’m an Audi. Yes. An Audi.
During a recent online marketing course I received a great exercise from Marie Forleo and Laura Roeder, which asks you to think of 2 or 3 brands that you admire. This helps you to determine your core values and see if in fact you are incorporating them in your own business and/or your life.
Well, one of the three brands I came up with was Audi. Which was funny because I don’t think about cars much and the first brand that always comes to my mind is Zappos, who I’ve been blogging about a lot. They are a role model when it comes to both customer service and employee engagement.
It’s not a Mercedes
So where did Audi come from, out of the blue? I have a feeling the first reason was “it’s not a Mercedes!” :) I associate Mercedes more with words like “posh” and “status” and “expensive”.
Audi, for me, represents authenticity, genuineness with no frills, it’s accessible for a wider range of people and stands for high quality, efficiency and reliability.
Well, I’m German, what can I do – those are our values :)
I feel safe driving in an Audi. I know it won’t break down on me half way to the destination.
And that’s what I want stand for in the eyes of my clients: I want them to feel safe with me, I want them to know that they get what I promised, that they can rely on me and that I can take them far!
Horch – Audi – Listen!
Did you kwow that Audi is Latin and means “Listen!” ?
August Horch was the founder of Audi. Horch means “Listen!” in German and he translated it into Latin.
So, what about you?
Are you a Mac or a PC?
Whether you are looking for a job or building your business, this excercise may give you a lot of clarity in regards to what you want to stand for or what kind of employers you feel drawn to.
- Which brands do you admire?
- What do they stand for?
- How do they make you feel?
- Which of their qualities and values can you incorporate in your own life and business?
I would love to hear about your insights in the comments!